ROLE: Marketing Intern

WORK: Designed and executed creative for email and SMS campaigns, strengthening brand vision and identity and overseeing customer retention channels. Helped launch and create co-branded social media content for collaboration with West Elm. Organized and ran in-store events to engage consumers with the products, increasing in-store sales and social media attention. Managed tracking and reporting on weekly revenue and consumer engagement to track customer lifetime value and future positioning. Collaborated in a small team and learned inner workings of start-up culture